Tuesday, November 22, 2011

Save Birds Marsh Wood

A leaflet has just dropped through my door - it's designed to look as if it came from the council. A community newsletter it says, telling me of an exciting new development of family homes and affordable housing. It has pictures of nearby Birds Marsh Wood, bluebells in spring sunlight - the proposals will improve its ecological value and protect it for continued recreational blah, blah, blah...

And it's all bollocks. Or at least it's not what it purports to be. For the leaflet, carefully worded and printed in council green, is actually from the North Chippenham Consortium - which is actually, Barratt Developments  Persimmon Homes and Heron Land Developments - which are profit seeking companies that don't give a stuff about our local environment and think it's acceptable to con us into thinking otherwise.

Birds Marsh, by the way, is a small unspoilt area of mixed woodland, surrounded by fields and for hundreds of years loved by the locals - it's one of those spots that's very ordinariness is what makes it special. It's also a County Wildlife site and has a friends society to help keep it that way.

Which is interesting because the leaflet says they've been consulted - it just omits that the friends object strenuously. It says too that the development proposes a buffer of green open space to protect the wood - what this actually means is that they will stop building just before they reach the trees, reducing the current buffer by more than two thirds. The consortium claims also to be working with Wiltshire Wildlife Trust  - strange that there's nothing on their website about this.

What chance do we have to make sensible planning decisions, taking reasonable account of wildlife and the natural environment, when we are faced with blatant propaganda? It's not that the proposed development is entirely without it's merits - we do need to build homes and I'm generally not a NIMBY in outlook. But I massively object to what are effectively lies by omission - the leaflet reeks of deception, of a lack of true care and of all those values that that will happily see our natural assets diminished if it means their own are increased.

The Consortium concludes by saying, We want to hear what you think. You'll not be surprised that from one blogger at least, they're going to get what they wished for - and very loud and clear, it will be too.

8 comments:

  1. Good for you. I suggest a letter to the local paper too pointing out this leaflet's defects to others who may have been fooled by it.

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  2. They obviously spend a fair chunk of the profit on hiring very professional copy-writers.

    The saddest part is that there must be many people who know the devastating impact these builds can have on the environment, yet happily accept their job is to deceive the public.

    Get your strongest words ready!

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  3. Our leaflet has yet to arrive, though I've seen the electronic version.

    See you at the public meeting?

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  4. Why am I now surprised at the depths these companies will sink to? More power to your writing elbow, Mark!

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  5. I agree with you Mark. Too much propaganda, too little information. Success to you in your preservation efforts.

    We have a little development project going on here, I will blog it in due course.

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